Showing posts with label screening. Show all posts
Showing posts with label screening. Show all posts

Saturday, September 1, 2012

Saberfrog Road Trip – Tour Dates!

An idea came to me one day, for a movie that I had to make. A story about a guy named Josh, who goes on a road trip across several cities, to find old friends and recover his own past.

I thought I'd left my filmmaking dreams behind me, but this story came from my soul and demanded to be made. It would be full of comedy and drama and weirdness and deepness.

I got the film made, and the film had some showings in Rochester and Buffalo (the two cities in which it was filmed) and it got into a couple of small local festivals. But the demands of normal life could only be kept at bay for so long, and the film was sidelined once more. For a while.

But you can't make a movie just to leave it on a shelf. Films are meant to be seen, and shown. And I feel a need to complete the journey I began.

So I'm re-enacting the journey that Josh takes in the film. I'm going from Connecticut to Baltimore to Pittsburgh to Cleveland to Buffalo to Toronto. Along the way, I'm going to show the film, talk to people, make new friends, and come home with a record (and a video diary) about the experience.

Sunday, September 30 - Hamden, Connecticut. The Outer Space, 295 Treadwell St, 3 pm.

Monday, October 1 - Baltimore, Maryland. No screening scheduled, but I'll be in town!

Tuesday, October 2 - Pittsburgh, Pennsylvania. Melwood Screening Room, 477 Melwood Ave, 8 pm.

Sunday, October 7 - Cleveland, Ohio. Cedar Lee Theatre, 2163 Lee Road, Cleveland Heights, 2 pm.

Thursday, October 11 - Buffalo, New York. Hallwalls, 341 Delaware Ave, 8 pm.

Saturday, October 13 - Toronto, Ontario. CineCycle, 129 Spadina Ave, 8 pm.

So if you're in one of those cities this fall, I hope to see you, and I hope you enjoy the movie!

Wednesday, April 13, 2011

Festival premiere, and time to reflect

It's been a busy week or two in the world of Saberfrog, but first another flashback:

Three years ago today, I met Liz Mariani, the Buffalo-area poet who played Laurel. This was the most difficult role to cast, and I'd sent casting notices out through my filmmaker contacts in Rochester and Buffalo. Liz responded, and also mentioned in her email that she would be performing some of her poetry at the Merriwether Library in Buffalo. This was a Sunday afternoon, so I decided to simply attend the reading to get a sense of what she looked and sounded like (though I think she'd sent some photos by email). She struck me as a good fit for the role, so I introduced myself and we arranged to meet at a future date to discuss the project and role in more detail. We met up at a couple weeks later at a restaurant called Kuni's To Go, where we went over the character and some scenes from the script and she said she was interested. And the rest is history.

Back to the present …

On Monday of last week, I got hit with a massive cold (possibly stress-induced) that laid me out flat. However, I was scheduled to be interviewed for the film for a public access show, and this had already been rescheduled several times, so I managed to suck it up just enough to take part. I tried hard to disguise my lack of energy as modesty and restraint, rather than the illness it was.

Saberfrog has been a huge part of my life for the last few years (I started working on the script around this time in 2006), so after all that time I don't have much trouble answering off-the-cuff questions about what the movie was about or how it was made. I must have performed well, because a member of the TV crew told me afterwards that the interview was good and that she was very interested in seeing the film.

Six days later, this past Sunday, Saberfrog was screened at the Buffalo Niagara Film Festival. This was the first festival to accept the film, and I'd been looking forward to this big event for two months. I had planned to do much more publicity this time. I'd even hoped to have merchandise to sell; I'd started to write the first of the fictitious books mentioned in the film, hoping to have it completed in time.

Once again, though, I completely ran out of time and energy. Although the film was finished, the workload at my day job prevented me from expending much creativity on anything else. Although this should have been the most important screening yet, I found myself doing less publicity than ever. I did at least manage to get news coverage, which is a first.

Attendance at the screening was modest – the people who came to see the film were all friends of people who'd worked on it. I'm fine with this, since this was the third showing of Saberfrog in the Buffalo area and anyone who really wanted to see it had probably had their chance. (And the couple other BNFF screenings I've attended so far were no better attended than mine.)

But every time there's a public screening of Saberfrog, it always seems to come at the end of a big struggle. As a result, the film's final scene always gets to me, because it marks a point when the protagonist has survived a painful crisis and is ready to move on.

About nine years ago, I had an unpleasant experience that forced myself to reexamine how important filmmaking was to me and whether it was worth jeopardizing other aspects of my life. At that time, I decided that the world of film was taking too great a toll on me and that it was time to focus more on the career path I'd stumbled into in my day job – a life in corporate America, developing software and other products. And for a while, I was happy, believing I'd escaped a life of instability and madness. Suppressing my old artistic ambitions eventually took a toll, though, and that's how Saberfrog started forming.

Saberfrog is about many things, but one of the big themes is the conflict between a worldview based on emotion and intuition and doing what you feel like, and a worldview based on knowing what the rules are and learning to work within them. On one level this is a conflict between youth and maturity, but on another level it's a conflict between my dreams of being an artist and my efforts to survive economically in the digital age.

I've felt myself shifting back and forth between these two states, like a werewolf. And Saberfrog reflects that internal struggle. But one side or the other has to win, and I'm starting to feel that history has made that decision for me.

As a filmmaker, I'm a 70s kid at heart. All of my artistic heroes saw art as a means of self-expression, a way to exorcise their demons and to communicate with the outside world. In their day, making art wasn't something that everyone did; it was something you had to go to school for (as a filmmaker, that might be the only way you could even get access to the tools). You had to get away from the boondocks and head for urban areas that had a better concentration of people who shared your interests. Art was put on a pedestal; you experienced it in galleries or darkened movie theaters, and people who were capable of artistic creation were regarded with admiration.

Obviously, the culture now is very different. For better and for worse, there's a much more irreverent attitude towards the arts nowadays – partly because the last twenty years have seen so many pompous snake-oil salesmen in the art world as well as in Hollywood, and partly because modern tools allow pretty much any self-willed person, anywhere, to make a film or self-publish a book or write a blog.

While I've been chasing the dream of being a filmmaker since I was a kid, up until recently my dreams were always based on the old standard – get the film shown in theaters, and get a distributor to pick it up and make you famous. I've known for the last couple years that the distribution part of that dream is dead, but I'm started to think that the theatrical part of it might be dead too. Showing the film to an appreciative public audience is the filmmaker's dream, but I'm no longer sure how interested people really are in the theatrical experience when it comes to indie films by unknown directors. People seem content with watching films at home on their computer. And the love of full-length indie features may not quite be there anymore either. Maybe shorter work is the way to go.

Also, to make yourself stand out in a crowded marketplace, you really need to be a relentless self-promoter, which I really haven't been so far. Digital tools allow the indie auteur to be a one-man band, but sometimes you do need help from other people whose strengths are different from your own. Any future project I embark on will have to be more of a team effort.

Which brings me to one other challenging aspect of the modern digital culture. When I first started to go to indie film conferences and hear about “transmedia”, I understood this as a fancy term for “franchise.” But I've read essays and blog posts from people disputing this; the sexy aspect of transmedia seems to be that it is interactive. It's not just an artist dispensing material from on high; the audience is invited to take part as well. That's where my old ways of thinking break down – for me, creating art was always an alternative to being social, not a means of being social.

I have plenty of ideas left in me about Saberfrog and the world it takes place in, some of which seem to suit the new digital world fairly well. I have other stories and concepts in me that might have similar potential. But I'm thinking that the time has come once again to reevaluate my priorities. I can't do it alone anymore.

I have few regrets about making Saberfrog. I learned a lot, I raised my game enormously as a writer-director, and I made several new friends who are eager to work with me again. But I need to rethink, and recharge, before I embark on such a challenging creative project again.

Catching the Express, an RIT film I acted in recently, will be in the SOFA Emerging Filmmakers program at the Rochester 360|365 film festival. The show is Saturday April 30, at 2:30pm at the Little, screen 5. So life goes on.



Monday, December 13, 2010

Amherst screening

This past Wednesday, Saberfrog had its third public screening, this time in Amherst, a suburb of Buffalo.

This screening was held at the Screening Room, a location I've gotten to know as the site of Buffalo Movie-Video Makers (BM-VM) meetings. It wasn't a huge turnout, but I once again turned a profit. Much of the audience was made up of BM-VM club members or friends.

Each of the public screenings has been for a different audience, and each time there have been differences in the audience response. The Rochester screening generated laughter from beginning to end. The Buffalo screening at Squeaky Wheel seemed slower to warm up to the film, but were laughing a lot by the end.

Both of those screenings were for a presumably arty/culty/nerdy audience, who weren't fazed by the film's multi-layered narrative or its shifts in tone and genre. The Screening Room audience seemed less “extreme”, and so certain elements of the film played differently.

The Canadian references seemed to get a stronger reaction this time. A throwaway reference to a Canadian actress had never gotten a laugh from any other screening, public or private, that I'd had for the film – but it got a huge laugh from one viewer this time. By contrast, John Karyus' final line of dialogue got no audience response at all, which was unusual.

Watching the film this time was a strange experience. I was now far enough from the events of the film – both the production experience, and the real-life experiences that inspired the script – that I was able to view the film fresh, as if it was made by someone else. For perhaps the first time, I realized what a truly strange film it is, and how bold some of the story twists are during the climax.

The post-screening Q&A was fun, as the audience was a small group who mostly knew me and had heard about the film during its long development. One viewer told me how (pleasantly) surprised he was by the amount of seriousness in the finished film, considering how the trailer (which I'd shown at BM-VM meetings a couple times) had been largely comedic. He was also impressed by the number of themes and story threads in the film, which also weren't hinted at in the trailer. I explained that I chose the film's most easily-explained aspect – Josh's quest to find his friends – as the focus of the trailer.

Both of the Buffalo-era screenings were attended mainly by friends or friends of friends, a clear indication that the flyers I'd been putting up along Elmwood and Main were not effective advertising in terms of drawing the public's attention. Putting up those flyers was a fun excuse to hang out in arty sections of Buffalo during the past week or so, but they obviously weren't doing the trick.

Getting the film's debt finally paid off has changed my priorities a bit; I'd like to have more screenings of the film, but I don't have to. I'd originally planned to roadshow the film in other cities and states, but without the hometown advantage of Rochester and Buffalo – or the ability to attend or promote screenings in person – I would need to find a new approach to publicity. For each of these three screenings I was scrambling just to get the word out in time, and while I've always got the film mentioned in event listings, I'd never had time for the extra step of getting real press or reviews.

With the year drawing to a close, and winter weather kicking in, I think I'm ready to take a break from public showings of Saberfrog and start submitting the film to festivals. It's time to let the rest of the world, not just Rochester and Buffalo, see the film.



Tuesday, December 7, 2010

Saberfrog trailer shown in New York City (and other adventures)

PART 1: THANKSGIVING WEEKEND

I spent the weekend after Thanksgiving in New York City, visiting my old NYU classmate Greg Draves. It was the first time in a while that I'd managed to make it down to the Big Apple, as the demands of my day job have kept me from traveling much.

There's something about New York City that toughens a person up. I don't exercise much at home, but I have no hesitation about running like hell to get from one destination to another in NYC, even if it's many blocks away. NYC traffic also gets me to drive like a cabbie, which I would never do at home.

On Friday, November 26, I got to show the Saberfrog trailer at Millennium Film Workshop. Millennium has a monthly open screening of short films, and the holiday weekend presented a rare opportunity for an out-of-towner like me to participate.

The other films in the program that night were a mixture of formats – film and video, Super-8 and 16mm, sound and silent. A technical problem that evening unfortunately resulted in all of the videos being shown in black-and-white.

Most of the shorts being screened that evening were abstract and experimental. I saw films of shaky street footage, and videos of abstract computer-generated patterns.

One of the few narratives was called Erica Wexler Is Online, and was presented as a fake documentary consisting of staged interviews. It told the story of a college student who had died, but whose Facebook account is still active and still sending and receiving messages. None of the interviewees can say for certain whether the messages are being sent by a hacker, a family member or someone else, but most seem to prefer to believe that Erica is still there somehow, still participating in their lives.

The other narrative was an erotic cartoon – actually a series of still images, like a comic book – depicting a scantily-clad female demon being fought over by two scantier-clad male demons, to the tune of Duran Duran's “A View to a Kill” (“Dance into the fire...”). Interestingly, the projectionist was the director of this particular film.

The Saberfrog trailer was the final work to be screened. Several shots in the trailer (mostly flashbacks) are in black-and-white for dramatic effect, and it was unfortunate that the impact of this was lost by the entirely black-and-white projection. But these things happen.

My memories of NYU film school, plus the fact that all the other films that evening were experimental, led me to expect that a New York crowd might be unsympathetic towards a genre comedy. But the trailer got several laughs, and a couple people told me they looked forward to seeing the whole movie at some point.

It wasn't a huge turnout that night, but knowing that an arty Manhattan film-buff audience had watched and/or heard J.D. Edmond, Reuben Tapp, Wendy Foster, Liz Mariani, John Karyus, John Sindoni, Jahaka Mindstorm, Mary Criddle, Jesse Conklin, Val Perkins, Jes Gonzales and myself (plus Derrick Petrush if you looked quick) was definitely cool.

On Sunday it was back to Rochester, and time to promote the next showing of Saberfrog, this time at the Screening Room in Amherst.

PART 2: THE WEEK AFTER

The Thursday after Thanksgiving, I drove to Buffalo to do some advertising, and to see if the latest issue of Artvoice carried a listing for the screening (which it did).

It was a long way to drive just to put up a few flyers (I made it to the Market Arcade theater, Guerrilla Gallery and Just Pizza before it got too late), but I was lucky to do even that much, as the Thruway (Route 90) was partly shut down due to a huge amount of snow.

Then, on Friday, December 3, I reached a milestone: I PAID OFF THE CREDIT CARD DEBT from the movie. That only took two-and-a-half years ...

This past Saturday, December 4, I returned to Buffalo to post more flyers on Elmwood Ave and Main St, and also got to have coffee with Liz Mariani, who I hadn't seen since the October screening. From there I drove to Toronto to view a program of films at a space called CineCycle.

I've been researching various offbeat spaces that might be open to showing the movie, and CineCycle was one of several spaces in Toronto. That night, CineCycle was playing host to a curatorial group called Pleasure Dome, and it seemed as good an opportunity as any to check the place out. I had no idea what kind of film I'd be seeing … and there was no way I could have predicted what I got.

If you've ever been to a modern art gallery, you're probably used to seeing some placard basically explaining at length what the artist intended and what s/he was trying to say. Sometimes, whatever aesthetic pleasure you get (or don't get) from the art itself is contradicted by the political statement hammered home in the artist's statement. I kind of got that feeling watching this show. The program notes seemed to threaten a lineup of dull political propaganda, but the films themselves were actually quite entertaining.

This particular show consisted of two longish short films, Home 2 and Blondes in the Jungle, plus the seventh and eighth episodes of a British video series called Paul and the Badger.

Created by a cheery bloke named Paul Tarrago (who also stars), Paul and the Badger seems to be a parody of children's puppet shows – sort of like Pee Wee's Playhouse, but done in the more deadpan style of Wallace and Gromit. It's proudly low-tech – the sets are blatantly greenscreened, and the puppets are clearly puppets – and I found it very enjoyable. In fact, it's one of the most creatively inspiring productions I've seen in some while. It made me go “Yes!!! I want to make something like that!” (Warning: I just might.)

Home 2 (a 2007 sequel to a 2004 film Home, according to the program notes) was a 30-minute mockumentary about a lanky, curly-haired, overenthusiastic American doofus visiting many foreign locations and making a fool of himself. Imagine a cross between Napoleon Dynamite and Borat, but a lot more hyper.

This character, played by Brian Kerstetter, was never given a name onscreen as far as I recall. He had weird beady eyes that, according to the program notes, are contact lenses meant to suggest his “inability to truly see and understand his surroundings.” This, and other statements in the program notes, imply that we're supposed to condemn the character as a boorish Ugly American, but I must not be that politically correct because to me the character's joy and awe at the world around him seemed quite infectious. The on-camera locals seem to enjoy his antics, so it's hard to fully buy the idea that it is he who is exploiting them.

It's also hard to be sure how many of the locals might, in fact, be actors taking part in the joke; there's one scene, in which the hero pretends to kidnap four Arabs, that was almost certainly staged. If the main character is actually meant to be culturally insensitive, it raises the question of whether the filmmaker – jaunting around the world to provoke on-camera reactions from local people – is in any position to judge.

Anyway, the film was quite funny, since the protagonist is clearly out of his mind and never seems to calm down at any time during his journey. The variety of location work was also quite impressive – the bulk of the film takes place in Papua, New Guinea, but various (equally goofy) flashbacks show the character in other locales such as Japan and Switzerland. The audience was still chuckling for some time after the film finished.

Blondes in the Jungle was made last year and shares Home 2's theme of “honky fools in the Third World”. Set in 1987 and filmed in the Honduras, this film follows three American adolescents (two male, one female) on a quest to find the Fountain of Youth. A fourth character, looking and acting like the Harold and Kumar version of Neil Patrick Harris, also makes sporadic and not-really-explained appearances.

Whereas Home 2 used a handheld-vacation-video approach, Blondes in the Jungle was shot more conventionally; the celluloid photography and slower pace went a long way towards selling the 1987 setting. This film was also more condescending towards its childish protagonists than Home 2 was, and their relentless dumbness (while true to my memories of the 1980s) got old well before the 48-minute running time was up.

The film did have one killer line, though. During the night, the girl in the group has a sexual dream, and in the morning she deduces that she was visited by a Mayan jaguar god. When the two guys express alarm at this, she mocks their fears: “Gods don't have AIDS!” I don't remember the last time I heard an audience roar so much at a line of dialogue in a film.

What follows is a spoiler for anyone who thinks it's remotely likely they might get to see this film at some point, but … our heroes finally find the alleged Fountain of Youth, and go swimming in it. What happens to them next can only be speculated upon, since the remaining half of the film consists of the previously glimpsed Mayan jaguar god giving a John Cleese-like anthropology lecture to the camera.

Again, the program notes hint that all of this is a political statement – this time about the Reagan era – but the possibility that the filmmaker was simply eating coke by the spoonful should not be entirely discounted.

In fact, the oddness of this entire program was quite impressive. I've been slowly resigning myself to the idea that truly idiosyncratic filmmaking was dead, and that everything now was just remakes, sequels, and comic book adaptations. Yet these films were not only defiantly weird, but comedic as well, which made them entertaining rather than pretentious.

After the screening, I gave a DVD of Saberfrog to one of the Pleasure Dome curators, in the hopes that they might be interested in screening the film at a future date. We shall see. Until then, there's still the showing at The Screening Room - tomorrow!



Tuesday, November 16, 2010

The Beast Pageant and other Rochester films

The day after my premiere screening of Saberfrog at The Cinema, another Rochester-produced film made its debut at the George Eastman House. That film was The Beast Pageant, a surreal feature by Eastman House employees Jon Moses (who also starred) and Albert Birney. It looked amazing from the online trailer, but unfortunately the debut screening conflicted with rehearsal for an RIT student film I was in (more on that later) and I had to miss it. Fortunately, the film was scheduled to be shown again this past Friday at the Little Theater.

I was fully intending to be out of town this past Friday. The organizers of the only film festival to accept my previous feature now had a film of their own playing at another film festival in Ottawa, and I was planning to go there to support them, but a second chance to see The Beast Pageant was a tempting alternative. When the workload at my day job prevented me from traveling on Friday anyway, it meant I could see The Beast Pageant after all.

Since there were two showings, I was able to attend the later show and still go see another movie – Beyond Gotham, a documentary about upstate New York's hip hop scene that was playing at the Baobab Cultural Center. (That there were two locally made independent films to choose from that night seems like a healthy sign for the future of filmmaking in Rochester.)

Beyond Gotham was a low-tech production covering the hip hop scenes in Kingston (the director's hometown), Albany, and most of all Rochester. I'm neither a pop music expert nor a great judge of documentaries, and though I enjoyed the film well enough I found the director himself far more inspiring. Going by the handle of “Juse”, he explained that hip hop wasn't just music, but a grassroots, DIY movement and lifestyle that was being embraced by artists of every ethnicity, across the country and around the world. It made me feel that independent filmmaking was also, in a sense, hip hop.

Then it was on to The Beast Pageant. It was a very hirsute audience I saw the film with, and unusually for a Rochester film event there was almost no one there that I knew personally; it was good to know that there was a large indie/art crowd in Rochester beyond the tight community I usually interact with.

To sum up this movie as best as I can, a guy named Abraham works at a fish processing plant, and comes home every day to a lonely apartment where his only roommate is a giant machine with two talking-head personalities: a droning-voiced woman who provides companionship, and a bearded man who offers him instant access to consumer goods. One day Abraham develops a parasitic twin – a tiny singing cowboy (presumably representing Abraham's repressed soul) who grows out of his stomach. After this happens, Abraham leaves the grim nameless city he lives in and ends up in an outdoor realm, where even stranger things happen.

A rarity among low-budget indie films today, The Beast Pageant was shot on black-and-white 16mm stock, using a Bolex camera that was (according to the film's website) salvaged from a dumpster. This film looks and sounds amazing. The handmade sets, props and costumes are detailed and imaginative, and the music and sound design are simply incredible. The film was entirely post-dubbed (and the minimalist dialogue and slow line readings seemed designed to facilitate this), but this gave the filmmakers full reign to create an entirely new, layered soundtrack that is absolutely striking. A minotaur-like creature who appears late in the film is made genuinely fearsome by the thundering soundtrack created for it, and the computer's disjointed female voice saying “Welllcomme hoooome Aaaabraahaaammm” still echoes in my head days after seeing the film.

In the post-screening Q&A, the directors said they were influenced by Terry Gilliam and Jan Svankmajer. While I can see both of those influences in the film, I was surprised they didn't mention David Lynch's Eraserhead, which The Beast Pageant was reminding me of even before the weird crying baby showed up; there seemed to be parallels not only in the general theme (urban factory worker dreams of escape) but in the moody black-and-white photography and the attention to sound design. However, The Beast Pageant is much more whimsical and comedic.

Even at 74 minutes the film is a bit slow at times (the early scenes establishing Abraham's dull job seemed to go on longer than necessary), and I found it jarring any time a clearly produced-on-video image (such as the goofy animated commercials viewed by Abraham on his computer) intruded on the grainy 16mm mood that otherwise predominated. Despite these quibbles, The Beast Pageant is a unique achievement. Birney and Moses could have made a straightforward genre film or a small-scale drama, but instead chose to make something bold and bizarre. Definitely check this one out if it screens near you.


My weekend of Rochester indie cinema didn't end on Friday, though. The next day I went to RIT to see student films being screened, including the one I'd starred in. I didn't stay for the entire program, but I stayed long enough to see a good variety of movies – some clearly trying to look like Hollywood productions, and some following their own strange mutant path.

Sweaters Over Plaid and A Kitty Cat (formerly titled Jerry And His Cat, a title I personally liked better) went over well with the audience. While the character of Jerry was nerdy and unflattering, I'd taken a page from my friend John Karyus' book and fully embraced the role as a chance to make a fool of myself on-camera. The resulting performance got laughs, and even applause at one point.

A film I enjoyed even more, though, was Thr33 Men & A Zombie, a doofusy fake sitcom about college dudes putting up with a zombie roommate, intercut with cheesy fake commercials for nonexistent shows and products. While the faculty seemed to find the film lowbrow and foolish, to me this was exactly the kind of warped slacker comedy that embodied the spirit of RIT student filmmaking. (I also liked its synopsis in the program book: “Two people who have nothing in common said they both kinda liked it.” Even better, though, was the synopsis for a film I didn't stick around to see: “This is my thesis. There are many like it but this one is mine.”


I had just enough time to get a quick dinner before going to Visual Studies Workshop for another show of weird and wonderful old 16mm films from the proverbial vault. This month's selection of films had a “drug” theme, and organizer Dan Varenka provided appropriately themed snacks – brownies, red-and-blue candy, donut holes with powdered sugar, and little bags of potato chips.

Two films stood out for their star power. Stand Up For Yourself: Peer Pressure and Drugs (1987) got a surprised laugh from the audience by starring an uncredited but unmistakable Cuba Gooding Jr. I'm 90 percent certain that Cirroc Lofton (the kid who played Jake Sisko on Star Trek: Deep Space Nine) was also in the film. After this, The Perfect Drug Film (1971) lived up to its title by starring Beau Bridges as a suspiciously mellow host.


The day after that, Sunday, I went to Buffalo to hang out with my peeps at the Buffalo Video-Movie Makers group. I also booked another Buffalo-area showing of Saberfrog – this time at The Screening Room (3131 Sheridan Drive in Amherst) on Wednesday, December 8th at 7:30 pm. Admission is $6 unless you worked on the damn thing, then it's free!



Saturday, October 2, 2010

1 Week Ago: World Premiere at the Cinema

September 25, 2010

Well, this blog is just about caught up to the real world. One week ago, Saberfrog had its world premiere at the Cinema Theater in Rochester, NY.

I booked the screening a couple months beforehand, then scrambled to get the movie finalized in time, so I didn't devote nearly as much energy to promotion as I should have. I'd left flyers at the George Eastman House and the Little Theater (the latter only the week before), and also put up flyers at various arty venues and coffeehouses on East Ave, University Ave and Park Ave. I'd also made a special flyer to put up at the RIT film department, promoting the film's RIT connections; John Karyus and I had both been students there, and John Sindoni and I had both acted in Project Nine, a zombie anthology feature film made by RIT students.

The film was preceded by a short promo for vue, an iPad stand developed by my friends at Tango Design. I didn't have any merch to sell at the screening, so I invited them to promote their product and hopefully ship a few units.

I made a few glib opening remarks, and then the film began. The digital projection looked great, and the sound – which I thought wouldn't hold up – was also good, barring a few minor flaws that I hadn't quite been able to fix.

The screening drew a pretty good crowd. The film's animator, Frank Kielar, helped me run the box office, and we sold over forty tickets. Most of the main cast and several supporting actors were present, including J.D. Edmond (Josh), Reuben Tapp (Terrance), Wendy Foster (Aymee), John Sindoni (Garrison), Mary Criddle (Leopold), Diane Conway (Sondra), Jesse Conklin (Josh's boss), makeup artists Tom Gleason and Lance Kazmark, and extras Shawn Gleason, Derrick Petrush and Howard Golove. Sadly unable to attend were John Karyus (Bert), who was in LA, and Liz Mariani (Laurel), who was in Vancouver.

To my relief, the audience laughed pretty much all the way through. Not surprisingly, scene chewer John Karyus got a lot of the biggest laughs, though Reuben was a definite runner-up. The temp agency scene shot on Day 22 played like the studio taping of a sitcom – the audience laughed on cue at all the right places. The notorious record store scene from Day 9 also went down very well.

The post-screening Q&A was a little slow to warm up, but soon people were full of questions about where the movie was shot and how long it took to make. When asked what I was planning to do next, I got a laugh by saying that I was thinking about actually writing the fictitious novels that the main character is obsessed with. It wasn't a joke, though; I am actually working on it.

A trio of audience members, at least one of whom came from Monroe Community College (and luckily was one of the few to find a flyer at the Little), seemed to particularly enjoy the movie. One of them asked me about the true location of the college scenes. “Are you asking where those scenes were shot?” I asked coyly. No, he was wondering if the film's portrayal of academia was based on anyplace or anyone. I just smiled and said, “Let's just leave it there.”

The same audience member asked me if the movie was available for sale. I'd burned as many DVDs as possible the night before so I could give them to cast and crew, but I'd made more DVDs than there were cast and crew in attendance, so I ended up selling several copies of the movie.

The screening was a big success, especially considering the relatively small amount of publicity I'd done. I'd put out some flyers, and the cast and crew had invited their friends to attend, but due to lack of time I hadn't done any real press. The movie was a hit despite this, and there were many people who were unable to attend but asked me if there was going to be another screening. As a result, I am strongly considering another Rochester screening in the near future, since there seems to be a bigger audience that I could reach out to now that the movie is actually freaking finished.

After the screening, I went out to dinner with fellow filmmaker Adrian Esposito and his mom Kristina, along with Frank, J.D. and his wife Laurie. I hadn't seen J.D. and Laurie in over a year, so it was great to see them and catch up. As if on cue, Karyus called me, and I let him and J.D. catch up.

Seeing the finished film with an enthusiastic audience was an out-of-body experience. I'd spent four years writing and rewriting the script, getting actors and locations, juggling a complicated shooting schedule, and editing and re-editing until almost every blemish was gone and every dead spot was tightened up. It was an autobiographical story in a lot of ways, too, that just bubbled out of me during a turbulent period in my own life, so it was somehow liberating to see the whole thing play out as just a wild, fun comedy.

The next scheduled screening is in Buffalo on October 23, 7 pm, at Squeaky Wheel. Admission is $7, or $5 if you're a Squeaky Wheel member. Be there if you still haven't seen the movie, or if you just can't get enough.